Mission Statement

The Xpand brand will commit itself to the greater good and believes in the power of the arts to heal, connect and galvanize. It will never be swayed by doubt, greed or fear and refuses to let “status quo” be acceptable. We will always be teachable and carry wonderment, respect, and appreciation for everything we do.



The Xpand Brand consists of a nonprofit (Xpand Your Vision) and LLC (Xpand Your Plan) along with a myriad of programs and events. These businesses collectively work together to uplift the creative economy through education/consultations, networking and community events. Both businesses were originally formed and currently reside in Asheville, North Carolina but are always looking for opportunities to expand.

Xpand Your Vision (XYV) is the community organizing nonprofit that primarily creates events that inspire innovation and fund creative programming. Xpand Your Vision has been operating as a sole proprietor event planning/marketing company since 2012 and is currently undergoing the federal application process to be recognized as a 501(c)(3) nonprofit. Xpand Your Vision consists of an annual arts festival called Xpand Fest, fiscal sponsorships, the XYV Grant and other special events. It is our vision to be funding and producing creative arts programming for the underserved populations of Asheville and beyond within the first four years of operating.

Xpand Your Plan (XYP) is the LLC wing of the Xpand brand and focuses on creative business and development consulting. XYP primarily engages in marketing, publicity and social media support but offer a vast network of professionals across disciplines that understand the unique needs of creative professionals.

Xpand Fest is the outdoor signature event of the Xpand brand, held in June of every year. Xpand Fest highlights music and arts as an innovative tool towards inclusive development and social change. Xpand Fest was created to expand people’s vision of all art disciplines and to celebrate their profound societal impact locally and globally. Xpand Fest provides a platform to examine the imperceptible creativity around and how it relates to the Sustainable Development Goals created at the United Nations Sustainable Development Summit. In September 2015, world leaders adopted the 2030 Agenda for Sustainable Development, which includes a set of 17 Sustainable Development Goals (SDGs) to end poverty, fight inequality and injustice, and tackle climate change by 2030. Xpand Your Vision is excited to support these global efforts locally through providing a creative platform to have these conversations in our community and galvanize action.

Xpand believes that profit is important to the longevity of a company but believes stronger that equitable profit through social enterprise is the way to the long-term sustainability of a company, a community, and the world. Xpand commits itself to the greater good in everything we do and continues to develop innovative ways to bring artists together with their community for economic stability and healthy growth.

Staff & Board

Morgan Markowitz

Xpand Fest Director


Johanna Hagarty

Xpand brand Executive Director


Megan Keim

Xpand brand Assistant


Jessica Potter-Bowers

XYV Board President

Alison Pettigrew

XYV Board Member

Courtney McCracken

XYV Board Member

Drew De Porter

Creative Director